Now at the Audubon Park Community Market Monday Nights!

One of the beautiful things about Fleet Farming is that everyone can participate on any level that they wish. Whether you host a farmlette, farm with us on a Swarm ride, or simply buy Fleet Farm greens at the Market, there is a way to get involved for both the greenest and blackest of thumbs.

This past Monday, Audubon Park Community Market goers had their first opportunity to purchase Fleet Farming’s organic and locally grown greens! After hours of harvesting, washing and packaging in East End Market’s licensed kitchen, we were ready to sell!

We had 4 varieties to choose from: arugula, arugula and Asian green mix, arugula and baby romaine, or just baby romaine. We sold over 20 lbs of greens on Monday night and hope to sell out next Monday! Whatever doesn’t go home with market-goers on Monday, we sell to Chef Henry at Txokos Basque Kitchen or some of the East End merchants right down the road.

Oh, wondering how much green to bring? We sold our JAM PACKED 1/2 pound bags for an introductory price of just $3 or 2 for $5. Unlike store-bought greens that will start to rot just days after opening, our FRESH lettuce will last more than a week! It stays fresh longer because it didn’t travel miles on a truck and sit in a warehouse before being delivered to the store. It also lasts longer because there is just so darn much of it!

So, stay tuned for another video on the story of Fleet next month, and in the meantime see you at the market!

Fleet Farming Welcomes Program Coordinator!

It’s not hard to understand why 33% of global climate change is attributed to our inefficient food systems when the average meal travels over 1,500 miles to get to our plate. Thanks to innovative minds around the US, there are “new” production systems popping up to reduce emissions through localization. In December 2013, East End Market and IDEAS For Us launched Fleet Farming, a pedal-powered urban food model. While there are similar urban farms that use bikes for distribution, like Detroit’s Rising Pheasant Farms and Tallahassee’s Ten Speed Greens, Fleet Farming is unique because they farm multiple community-owned plots by bike, not just one farm.

It’s as simple as the graphic above:
1. Setting up home gardens (aka “farmlettes”)
2. Using bikes and trailers to transport tools and freshly harvested produce from farmlettes to market
3. Hosting monthly SWARM rides where volunteers can lend a hand and learn the tricks of farming in the testy Florida climate

In June 2014, Fleet Farming was awarded a $5,000 grant from the Healthy Central Florida Foundation to expand from 5 to 10 farmlettes and hire a Program Coordinator. Look out for Fleet Farming greens at the Audubon Park Community Market in October and learn more about our new coordinator, Seth Czaplewski, below!


Meet Fleet Farming’s pioneering program coordinator, Seth!

How did you become involved in farming?
I met John at one of his vegetable garden workshops. We talked a little there and emailed a few times after. At the workshop I learned about IDEAS For Us’ “Hive,” which is held at East End. I learned about Fleet Farming there and wanted to be involved because of how unique it is from the typical way people get their food.

What about FF intrigues you?
Like many other people I would like to see food get to my table in a way other than giant agribusiness being responsible for it. Fleet Farming is a great opportunity to see if small scale farming operations are actually feasible. Given the success of the pilot project, my guess is they are.

The bike trailor

Less fossil fuel. More food fuel.

How does FF reflect your own values and how do you hope it will shape those of Audubon and Winter Park?
I believe food has to come back to the areas people live. It’s pretty crazy – there is basically no food growing in Orlando, or any city in the US for that matter. I think Fleet Farming will provide amazing food, but maybe more importantly, open people up to questioning why they have a lawn that consumes when they can have a garden that produces fresh food all year. I hope in the near future I can see entire blocks of people growing food in their yards.


Prepping beds at a neighborhood farmlette

Do you think FF will become a trend throughout Central Florida?
Most definitely, it couldn’t be more timely either. The drought in California is going to drive food prices further and further upwards and people are going to be looking for cheaper and better options. It’s something you can really be proud of– taking a yard that had a lawn on it for maybe the last 50 years and getting garden fresh salad. It is really rewarding!

Fleet Farming Wins $5,000 Grant from Healthy Central Florida


Healthy Central Florida has recently awarded a total of $25,000 worth of grants to 13 organizations for projects to improve healthy food access. In May, 75 people attended a required workshop outlining best practices in the healthy food movement. National food expert, Jessica Donze Black, of the Pew Charitable Trust, was the key presenter along with IDEAS leader Ricardo Williams and East End Market owner John Rife. 28 organizations at the workshop submitted grant applications, incorporating things they’d learned in the workshop. In the end, 13 projects were selected.

IDEAS For Us is excited to announce that the Fleet Farming program was awarded $5,000 from the Healthy Central Florida Foundation innovation grants! The money will help to expand the program to the Winter Park community in the fall of 2014.

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What is Fleet Farming?
- A community-driven, Low-carbon, distributed urban farming model
- Build less than .25 acre home gardens in the community
- Use bike-powered transportation for maintenance and harvest of produce
- Sell produce at local farmers markets, food trucks, and local restaurants

The ‘Fleet Farmer’ name refers to ‘Farmers’ on a ‘Fleet’ of bicycles, helping to manage the grow-to-harvest process of urban farming. These ‘Farmers’ will be made up of IDEAS members from surrounding high schools and universities (i.e. Winter Park HS, UCF, Rollins, Hive Orlando, etc.), and members from partnering organizations. Each ‘Farmer’ will sign-up for a scheduled bike-ride once per week, traveling an average of 8-10 miles from Winter Park Urban Farm to East End Market, and back.